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Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results. 

 

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Commercial Closet Association Ad LibraryCommercial Closet Ad Library

Thursday, July 24, 2008

Krombacher
Cab Drink
Europe
2007
Germany

Israel Aids Task Force
Living Healthy or Living with HIV
Middle East
2007
Israel

Gay, Lesbian and Straight Education Network
Lance Bass - Day of Silence
US National
2008
United States

Gay & Lesbian Alliance Against Defamation
Dignity and Respect
US National
2007
United States

Ministerio de Salud y Consume
Por Ti y Por Todos, Usalo
Europe
2008
Spain

Artiztical Entertainment
Eating Out
US National
2008
United States

Artiztical Entertainment
Eating Out
US National
2008
United States

Hornbach
Du Kannst Alles Sein...
Europe
2007
Germany

Headblade
Against the Grain
North America
2007
United States

GlaxoSmithKline/GSK
Compare to my life...
Europe
2007
Germany

Gay & Lesbian Alliance Against Defamation
Love Me Unconditionally
North America
2007
United States

German National Tourist Office
Fancy a Free Trip to Germany?

2007
United Kingdom

Faith In America
Loving v. Virginia Anniversary
US National
2007
United States

Faith In America
Jim and Hong Lee Webb
US National
2007
United States

Faith In America
40th Anniversary Celebration Invitation
US National
2007
United States

Commercial Closet Association

Spin
Company: Polaroid Corp.
Brand: Polaroid
Region: North America
Country: United States
Agency: Goodby Silverstein & Partners
Year: 2000
Target: Mainstream
AdRespect Score: 

Details
Commercial Closet Association



Look who's nominated for our Fourth Annual Images In Advertising Awards, held July 28th at the New World Stages in Manhattan! Don't forget to RSVP!

CMI's  (Community Marketing, Inc.) Gay & Lesbian Market Symposium is July 31st, 2008 at the Hyatt Regency in Chicago. Enjoy a productive day of education and networking with research, insights, strategies, and case studies. Register now!

Bruce Joffe takes a groundbreaking new look at GLBT portrayals in marketing in his new book, A Hint of Homosexuality?  Even better, CCA receives all the profits from its sales! Pick up a copy here!

Commercial Closet Association is now on MySpace and Youtube! Come be our friend!

See upcoming and past AdRespect Training Lecture information here!


South Carolina Pulls Plug On Gay Tourism Ads
Posted by: MikeNY
Did Amro make the right decision to pick South Carolina for its gay ad campaign? I think more than a few of us were surprised to see it chosen along with Atlanta, Boston, Las Vegas, New Orleans and Washington, D.C.

Heinz UK Deli Mayo ad
Posted by: Michelle Penny
I saw the advert before it was taken off and thought it was a clever idea. Yes it was two men kissing but it was even really a gay kiss because the Deli man was actually "Mum". What do I think about Heinz taking it off the air? I think they've made a huge mistake and there's going to be a big backlash which is already been seen by an online petition and hundred of comments across sites that have featured it.

Gay Vague Ads - Intentional?
Posted by: Jerrel Peterson
In terms of creating Gay Vague ads on purpose, I believe that it is a logical way to generate revenue for a company because their advertisements reach a broader market. However, I feel that if a company can spend so much money on advertising, they could invest in the resources necessary to learn how to create and incorporate LGBT friendly ads in their campaigns.

CCA Poll

What would you prefer a company to do?
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To release a gay-inclusive commercial and revoke it under pressure from conservatives (like Heinz did in the UK)
To never create or release a gay-themed advertisement at all
view poll archive
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