Commercial Closet Association

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Commercial Closet Association advocates for advertising that respects the diversity of all, specifically gender identity/expression and sexual orientation, for a more accepting society and better business results.

Saturday, May 17, 2008

	Microsoft Corp. How Are You Making A Difference US National 2007 United States
	Sabre Holdings Corp. Straight Up US National 2007 United States
	Sabre Holdings Corp. It Isn't Always This Obvious US National 2007 United States
	Sabre Holdings Corp. Take Pride In Your Parade US National 2007 United States
	Sabre Holdings Corp. Plan Your Own White Party US National 2007 United States
	Sabre Holdings Corp. It Pays To Be Gay US National 2007 United States
	Sabre Holdings Corp. You Show Your Pride US National 2007 United States
	Sabre Holdings Corp. Travel Gay Across the U.S.A US National 2007 United States
	Personalized Plates Queensland Personalized License Plates Australia/New Zealand 2006 Australia
	Krung Thai Bank Public Co., Ltd. Stand Up...Say I Am Asia 2007 Thailand
	The Blackstone Group True Colors Benefit Auction US National 2007 United States
	Global Hyatt Corporation Add More Romance US National 2007 United States
	Global Hyatt Corporation Appreciate Natural Beauty US National 2007 United States
	General Motors Corp. Sex Change Europe 2006 United Kingdom
	Tribeca Enterprises, LLC Transvestite US Regional 2006 United States

The Pick Up

Company: HOM
Brand: HOM
Region: Europe
Country: United Kingdom
Agency: Y&R
Year: 1994
Target: Mainstream

AdRespect Score:
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Check out the photos from our Third Annual AdRespect Honors on November 15th! Bruce Joffe takes a groundbreaking new look at GLBT portrayals in marketing in his new book, A Hint of Homosexuality? Even better, CCA receives all the profits from its sales! Pick up a copy here!

Commercial Closet Association is now on MySpace and Youtube! Come be our friend!

See upcoming and past AdRespect Training Lecture information here!

Gay Vague Ads - Intentional?

Posted by: Jerrel Peterson

In terms of creating Gay Vague ads on purpose, I believe that it is a logical way to generate revenue for a company because their advertisements reach a broader market. However, I feel that if a company can spend so much money on advertising, they could invest in the resources necessary to learn how to create and incorporate LGBT friendly ads in their campaigns.

LGBT in Mainstream Ads

Posted by: Evan Markwoitz

I would like to see advertisers start to reflect the inclusiveness we already see in mainstream TV shows and film, and society in general. There are more gays everywhere else it seems!

Which Companies Ought to Enter the LGBT Market?

Posted by: Stephen Bowles

Of those not already doing so, which major companies or brands do you think would most benefit from marketing to the gay community?

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